In addressing the NetEase reskin concerns, Lead Game Producer Caleb Arseneaux told Screen Rant the project is being held to the high standard that players have come to expect from Blizzard-branded products. Related: Diablo Immortal Starts Closed Alpha, Still Doesn’t Have A Release Date Fortunately, that doesn't appear to be the case. Fans and critics alike questioned whether Diablo Immortal would simply become a NetEase reskin, an adventure that cast aside Diablo's identity in favor of appeasing mobile audiences. NetEase is a mobile game studio best known for Cyber Hunter, King of Hunter, and Marvel Super War. The backlash eventually died down, but there were still concerns that lingered about the project, especially since NetEase served as lead developer. Shortly after the reveal, publisher Activision Blizzard's stock took a hit suffering a seven percent drop in only a matter of days. It didn't take long for the effects of the negative response to take form. The reveal was nothing short of a fiasco, with fans feeling confused and disappointed due to expectations of a hopeful Diablo IV announcement. Blizzard unveiled Diablo Immortal as a free-to-play mobile game during BlizzCon 2018. To assuage concerns about Diablo Immortal 's development, Blizzard Entertainment developers have assured the title is no mere reskin of past NetEase games.
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